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Red Nose Day, Brand Awareness, Walgreens, Agile Marketer of the Year, Walgreens Gets Serious Results for Red Nose Day with Video Ads

Walgreens, one of the largest drugstore chains in the United States, is a key partner of Red Nose Day, a national charity event that raises funds and awareness for children living in poverty. In 2016, Walgreens set an aggressive goal to surpass last year’s sell-out success with a new $20 million donation target for Red Nose Day.

Facebook and Instagram formed the foundation of a social media strategy that delivered engaging video ads with a broad reach, while Kenshoo enabled scalable creative and audience management. The results were amazing…

Red Nose Day, Brand Awareness, Walgreens, Agile Marketer of the Year, Walgreens Gets Serious Results for Red Nose Day with Video Ads