STYLEBOP.com, a global leader in luxury e-commerce based out of Germany, houses over 200 of the best international fashion brands, spanning womenswear, menswear, footwear, accessories, fine jewelry and select lifestyle products.
The STYLEBOP.com team needed to scale its search program from 5 to over 50 countries – an increase of 10X – to drive incremental website traffic and purchases while reaching specific ROI goals per country.
Expanding across so many countries was complex, requiring four different advertiser profiles for the four languages most popular among the over 50 European countries they were expanding into. STYLEBOP.com knew this level of scale in creation and optimization would be impossible with its’ lean team of three. That’s where Kenshoo came in.
The STYLEBOP.com team partnered with Kenshoo to scale its paid search program and reach performance goals.
Each country and/or region has unique budgets and target KPIs. With Budget Manager, the team defined portfolio groups to match with their country-based business structure.
Budget Manager worked with both Bid-to-Value and KPO, powering the team to forecast, optimize and monitor its entire paid search program with ease.
From a seamless onboarding to Kenshoo Search to regular meetings to monitor performance and strategize, the Kenshoo client success team was there for STYLEBOP.com every step of the way! They didn’t need much education, and training was a breeze.