"We were able to use Kenshoo to determine the true value of different keywords and optimize bidding for the search terms that were really working. Conversely, we eliminated keywords that did not lead to actual phone calls. Within the first month, we saw immediate results and were able to quickly scale the client’s marketing efforts through a combination of the Kenshoo Suite and Ifbyphone call tracking technology."
Sean Parnell, Senior Director of Performance Sciences, Sq1

Sq1 Leverages Kenshoo to Generate 75% Increase in Conversion Rates for Leading HVAC Manufacturer

75 %
Call Conversion Rate
65 %
Cost per Conversion
65 %
Cost per Lead

Background

Sq1, a full-service digital agency, leveraged predictive marketing technology from Kenshoo and advanced call tracking from Ifbyphone to grow the overall brand presence for a leading Heating Ventilation and Air Conditioning (HVAC) manufacturer in the U.S

Challenge

  • Drive phone leads to local AC dealers and foster growth and brand recognition in the U.S.
  • Generate online traffic and conversions to supplement local marketing efforts

Solution

  • Leverage call tracking data to map inbound calls back to keywords that originated them
  • Adjust ads and bids based on quantity and quality of phone calls

Results

  • Scaled local search marketing efforts from 10 local markets to 50 local markets
  • Increased site-side call conversion rates by 75%
  • Decreased cost-per-call and cost-per-lead by 65%

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