Updated: April 2018

In Summary

Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.

As such, we collect, process and analyze data from various sources, produce statistical information and identify trends to enable our customers to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices.

This Privacy Policy discloses the privacy principles and practices applied by Kenshoo in the course of providing services to its customers and from individuals visiting our website.

Advertising Industry Program Participation

Kenshoo is in compliance with the Digital Advertising Alliance („DAA“) Self-Regulatory Principles of Online Behavioral Advertising and participates in its program.

Privacy Shield

We are self-certified with the US Department of Commerce – EU-US Privacy Shield Framework, in connection with processing personal information from EU member states. We are committed to adhere to the Privacy Shield principles, including notice, choice, accountability for onward transfer, security, data integrity, purpose limitation, access, recourse, enforcement and liability.

For further information about the Privacy Shield, please visit: https://www.privacyshield.gov/list . The Federal Trade Commission (FTC) has jurisdiction over our compliance with the Privacy Shield.

      • Customer”:
        An entity that has entered into an agreement with Kenshoo and is receiving the Kenshoo Services.
      • Customer Website”:
        A website or other application, operated by a Customer.
      • Engagement”:
        Any interaction of a User (including viewing and/or clicking) with Customer’s advertisement or website.
      • Kenshoo” (or “us”, “we” or “our”):
        Kenshoo Ltd. 6 Ha’barzel St., Tel-Aviv, Israel 6971010 or any of its subsidiaries.
      • Kenshoo Services” (or “Services”):
        Services provided by Kenshoo.
      • Kenshoo Site” (or “Site”):
        www.kenshoo.com or any of its pages.
      • “Privacy Policy” or “Policy”:
        Kenshoo’s privacy policy as described herein.
      • User”:
        An individual who visits or otherwise engages a Customer Website.


Overview of our Services

Kenshoo Services allow Customers to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices. As such, Kenshoo does not have a direct relationship with Users who visit or otherwise engage Customer Websites or are exposed to Customer’s advertisements that are managed using our Services.

Kenshoo may collect and use information related to Users as part of the provision of the Kenshoo Services to our Customers as will be detailed below.

As a rule of thumb, the information collected by Kenshoo is typically used to identify trends and optimize overall advertising activities of our Customers. As such, this information is un-identifiable, and we do not know, nor will we attempt to know the identity of Users.

Kenshoo requires its Customers to acknowledge this Privacy Policy to promote transparency of our privacy practices to Users.

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The types of data we collect and how we collect it through our Services

We collect information in a number of ways as described below, to provide our services and for other purposes that we describe in this Policy. Note, that you are not required by law to provide us with any information about you.

  1. Data obtained from engaging Customer’s ads and/or Websites

    As part of our Services we offer our Customers anonymous tracking of Users who engage Customer ads and/or Customer Website. Consequently, we may collect the following information:

    • The time and date of the Engagement;
    • Details about the device, operation system and browser used by the User;
    • The IP address associated with the  User’s specific device;
    • The URL of the landing page of the Customer Website;
    • The URL of the referring website;
    • Targeting data disclosed by publishers (e.g. keywords).

    In order to obtain this information, we may use Tracking Pixels and Cookies (as such terms are defined below).

    A Tracking Pixel is a piece of code embedded on a web page of Customer’s Website that collects information about Users’ engagement on that web page. The tracking pixel can be provided either by the advertising channels, affiliate networks or by Kenshoo. The Tracking Pixel may include a command to create Cookies.

    A Cookie is a small text file that can be stored on a User’s browser (on any type of device). Our Cookie contains a random unique identifier that enables anonymous tracking activity from a browser that is associated with products and services of a Customer.

  2. Data obtained from Customers or from third parties

    Subject to Customer’s approval, we may collect information of Customers or of third-party partners, and may combine it with our own data. Such information is un-identifiable, and we do not know, nor will we attempt to know the identity of Users.

    For example:

    • Customers may generate and send us anonymous Users’ IDs in order to associate cross device activity of same User;
  3. Data which we DO NOT collect

    Kenshoo’s Cookie does not collect any information for the purpose of unveiling the anonymity of a User. In particular, we don’t collect sensitive personal data as financial data, medical data or any data that may be associated with race, religion, sexual orientation or political opinions of a specific identifiable individual. If any such data would inadvertently be received by us, we will make no use of it.

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How we use the data we collect through our Services

We use the data we collect for all the following purposes: provide our Services; study and analyze the functionality of the Services and Users’ activities; provide support; measure Services’ activity; conduct surveys and send questionnaires; provide various reports and enhance our Services to our Customers; maintain the Services; make them better and continue developing the Services.

For example:

  • Aggregate performance data of keywords used in search engines for the purpose of generating a report that includes, for each keyword, the number of clicks, the click-through rate or other performance data;
  • Create an average attribution scheme for one or more conversions, based on an analysis of numerous Engagements of Users across time;
  • Detect a trend in a certain market or industry and publish our findings.

Additionally, we may facilitate advertisements  based on past interactions of Users with Customer advertisements and Customer Sites (“Retargeting Services”). We utilize Cookies to enable this service.

We use automated processes, including automated decision making to provide our services to our customers and enhance their online marketing capabilities and campaigns.

We obey the law and expect you to do the same. If necessary, we will comply with court orders and warrants, and assist law enforcement agencies to prevent fraud, misappropriation, infringements, identity thefts and any other misuse of the Services, and to take any action in any legal dispute and proceeding.

We commit to process personal information solely for the purposes described in this Policy. To the extent relevant and possible, we will make efforts to maintain the information accurate, complete and up-to-date.

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Data we collect and use via our Website

We may collect personal information from Users who may be prospective customers and/or candidates applying for a position and engage our Website. The information collected is typically voluntarily supplied to us by the engaging User, usually by actively submitting information through the “Contact Us” form. This information will only be used for the purpose of evaluating, contacting and serving the prospective customers and/or candidates applying for a position.

Additionally, we may use third-party suppliers to better understand the usage of our Website, to qualify leads obtained following registration to our Website or to further advertise our Services. In such scenarios our Website may utilize a Cookie on the User’s device.

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Sharing data with third parties

In certain instances Kenshoo may share Users’ data with third parties, including:

  • Service providers. We may engage trusted third-party companies and individuals to facilitate or provide services on our behalf or to perform Site-related services and analysis for the purpose of providing and operating our Services.Such engagement will be only to the extent necessary and we require that such third parties will comply with the principles of this Privacy Policy.
  • Aggregated industry reports. We may use aggregated Users‘ data in order to detect various trends and create industry reports, analyses and marketing materials. Such reports include aggregated statistical data only and cannot be associated with an individual User.
  • Legal matters. We may disclose Users‘ data if we are required to do so by any applicable law or an order issued by a governmental authority, or to comply with industry privacy standards. We may also disclose or use Users‘ data to defend or enforce our legal rights and in accordance with any applicable law.
  • Corporate transfers. We may disclose, share or transfer Users’ data in connection with a merger, acquisition, reorganization or sale of our assets or in the event of bankruptcy
  • We may be liable for onward transfers to third parties in violation of the Privacy Shield Principles. For further information, please see below the EU-US Privacy Shield chapter of this Policy.
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Data Transfer

We use the services of cloud-based service providers which store and process information in the US region.

We may store and process information in various sites throughout the globe, including on sites operated and maintained by cloud-based service providers. If you are a resident in a jurisdiction where the transfer of your personal information to another jurisdiction requires your consent, then by agreeing to comply with this Privacy Policy, you provide us your express and unambiguous consent to such transfer.

If you are interested in obtaining more information about the safeguards of our data transfer, you may contact our Data Protection Officer at: Privacy@Kenshoo.com.

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Opting out from our Services

Cookie opt-out – A User may elect to opt-out of enabling Cookies in the browser’s settings tools, usually by choosing between several options offered by the browser. Some browsers allow blocking Cookies from a specific website. In such cases, a User may choose to specifically block our Cookies by entering „.xg4ken.com“ in the designated field.

Note that this opt-out relies on a Cookie, thus if a User blocks, otherwise restricts Cookies, or uses a different computer or internet browser, a renewal of the opt-out choice is required.

Some web browsers offer a „Do Not Track“ („DNT“) signal. A DNT signal is a HTTP header field indicating your preference for tracking your activities on the Service or through cross-site user tracking. Our Services do not respond to DNT signals and offer the aforementioned opt-out choice.

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Data Retention and Security

Kenshoo retains collected Users’ data for a period of up to one (1) year. Processed or aggregated data and reports generated by Kenshoo may be retained for longer periods.

We have reasonable security measures in place to help protect personally identifiable information that we collect and retain. However, no system can be completely secure, and we make no guarantees as to the safety or security of any information transmitted through our Services.

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Your Rights as an EU Data Subject

Under EU data protection laws, Kenshoo will in most cases be considered a processer as such term is defined therein. However, in the rare event that Kenshoo will be considered as a controller, as such term is defined in the EU data protection, then this section will apply.

Please note that we do not control the data collected and we will use reasonable efforts to attend to your request, but we may not be able to identify or locate all the data that relates to you.

At any time, you may contact our Data Protection Officer at: privacy@kenshoo.com and request to exercise your rights in accordance with the provisions provided by law:

  • You may access the data that we keep about you. We may need to ask you to provide us certain credentials to make sure that you are who you claim you are. If you find that the data is not accurate, complete or updated, then please provide us the necessary information to correct it.
  • You may contact us if you want to withdraw your consent to the processing of your data. Exercising this right will not affect the lawfulness of processing based on consent before its withdrawal.
  • You may request to delete or restrict access to your personal data.
    If you exercise one (or more) of the above-mentioned rights, in accordance with the provisions under the law, you may request to be informed that third parties that hold your personal data, in accordance with this Policy, will act accordingly.
  • You may ask to transfer your personal data in accordance with your right to data portability.
  • You may object to the processing of your personal data for direct marketing purposes.
  • You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affecting you.
  • You have a right to lodge a complaint with a data protection supervisory authority.
    We do periodical assessments of our data processing and privacy practices, to make sure that we comply with this Policy, to update the Policy when needed, and to verify that the Policy is displayed properly and accessible.

If you have any concerns about the way we process your personal information, you are welcome to contact our privacy team at: privacy@kenshoo.com, or write to us to:
Kenshoo Ltd., 6 Ha’barzel St., Tel-Aviv, Israel 6971010

We will look into your query and make good-faith efforts to resolve any existing or potential dispute with you.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

You may also invoke binding arbitration in certain cases, as further described in Annex I of the EU-U.S. Privacy Shield Agreement. For further information, please visit the Privacy Shield web site at: www.privacyshield.gov.

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Your Rights Under California Law

If you are a California resident, California Civil Code Section 1798.83 permits you to request in writing a list of the categories of personal information relating third parties to which We have disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes. To make such a request, please contact us at: privacy@kenshoo.com.
Please note, that we do not control the data collected and we will use reasonable efforts to attend to your request, but we may not be able to identify or locate all the data that relates to you.

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Changes to this Privacy Policy

Kenshoo reserves the right to change, modify, add or remove portions of this Policy at any time and without prior notice. If we materially change our Privacy Policy, we will post the revised Privacy Policy via our Site and/or Services. You are advised to consult this Policy regularly for any changes.

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If You Have Questions About This Policy:
To address any questions, comments, or concerns related to this Privacy Policy, please send a detailed message to: privacy@kenshoo.com.

© 2012-2018 Kenshoo, Ltd. All rights reserved.