Kenshoo has acquired data intelligence platform Signals Analytics!
San Francisco (June 18, 2012) – Kenshoo (, a global leader in digital marketing software, today launched its Kenshoo Enterprise certification program through a partnership with the Online Marketing Institute, enabling agency or brand-side marketing professionals working with Kenshoo to earn certified Kenshoo Enterprise [Pro] credentials.

“The Kenshoo Enterprise certification program is a great way to ensure members of our staff are properly trained to use all of Kenshoo’s innovative features,” said Duncan Fisher, Digital Media Director at Latitude, a leading UK digital marketing agency, and among the first to achieve Kenshoo Enterprise [Pro Agency] status. “It also helps us identify potential recruits that are certified Kenshoo experts so we can scale new and existing client business using the Kenshoo platform.”

The Online Marketing Institute (OMI) is the industry’s most trusted provider of digital marketing training and education. The Kenshoo Enterprise certification program includes more than 20 on-demand instructional videos created by Kenshoo client service team members as well as a comprehensive exam that tests each individual’s knowledge of the Kenshoo Enterprise solution.

This is the first time that a company-exclusive training and certification program has been offered through the OMI e-learning platform. Kenshoo offers its training and certification program exclusively to Kenshoo Enterprise clients and those who pass the certification exam also become eligible for discounts and three free electives from the OMI’s extensive offering of digital marketing training.

“At Kenshoo, we pride ourselves on speed of innovation and we’re frequently enhancing our offering to help marketers achieve their goals,” said William Martin-Gill, general manager, Kenshoo Enterprise. “The Kenshoo Enterprise certification program helps clients gain high proficiency in using the latest advanced functionality within Kenshoo. Earning the distinction of Kenshoo Enterprise [Pro] is a seal of approval that identifies digital marketing professionals and advertising agencies as industry leaders.”

“OMI provides the highest quality educational content on a wide range of best practices and top tools for digital marketers,” said Aaron Kahlow, founder and CEO of OMI. “Our partnership with Kenshoo represents the first of its kind for OMI, and we’re excited to help Kenshoo deliver an elite training curriculum to Kenshoo Enterprise clients.”

About Kenshoo
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

About Online Marketing Institute
The Online Marketing Institute is the largest and most trusted provider of digital marketing training and education. Their core mission is to help professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. Founded in 2007 in conjunction with world-renowned Online Marketing Summit, OMI has educated marketing professionals on the principles of digital marketing success for over 5 years. Based in San Francisco, OMI collaborates with the top companies and industry thought leaders to provide marketers with a strong educational foundation filled with the latest technological advancements and resources for online marketing.  More than 10,000 marketers globally have attended and completed OMI workshops, tutorials and certification programs over the last few years.