by Chris McCann, Greylock Partners „In the bucket of acquisition, the top tools used include: – Attribution — AppsFlyer and Adjust – SEO — MOZ and Sensor Tower – Virality/referral tools — 80% of growth teams built in-house. One tool to note is Kenshoo which is used across the full acquisition stack by larger companies 100M+ users.“ Read the full article on GreyLock.com