/ Mai 02, 2019 Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce Senior marketers from a broad range of industries gathered together at London’s The Gherkin to explore these issues and what marketers can do to strategize for them in 2019. Read More →
/ April 24, 2019 App-marketer spending on Apple Search Ads Grew by 90% in less than a year The data comes from Kenshoo’s Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend. Read More →
/ April 11, 2019 A Brave New Retail World: New Options for Brands to Drive Traffic to Amazon Kenshoo’s SVP of Marketing, Margo Kahnrose, considers the brave new world for e-commerce advertisers. Read More →
/ April 02, 2019 Kenshoo New GM Of Search Has Deep Agency Roots As Kate DuBois steps in to lead Kenshoo’s search business unit to set the vision and priorities, Search Marketing Daily caught up with her to find out a little more about her and her transition from agency to vendor. Read More →
/ März 25, 2019 How to Use Instagram to Dramatically Improve your Business An interview with Kenshoo’s Senior Product Manager, Christian Tabing-Dalit, on how to leverage Instagram to dramatically improve your business. Read More →
/ März 07, 2019 The future of search engine marketing is full funnel Paid search might be one of the greatest bottom funnel advertising tactics in the history of marketing. After all, every bit of advertising drives interest and awareness with the potential to lead to a query on a search engine that paid search can then convert. Read More →
/ März 07, 2019 How To Master Amazon: “Create an Alexa Skill; Amazon lets amateurs publish custom Alexa apps” With Kent Lewis of Anvil Media As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Kent Lewis of Anvil Media. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his career in search engine marketing. Since then, he’s helped grow businesses by connecting his clients with their constituents via the Internet. Read More →
/ März 05, 2019 Kenshoo Appoints New General Manager, Social Industry veteran, John Dobrowolski, brings years of media and advertising leadership experience to Kenshoo’s social team. Read More →
/ März 04, 2019 Amazon is opening up ads in AmazonFresh, its Instacart killer, to win over big packaged-goods brands Amazon’s move into advertising has been compared to Facebook’s and Google’s for its size and data, and now it’s taking a page from retailers like Walmart to win over packaged-goods brands. Read More →
/ Februar 27, 2019 Apple Signs On Bidalgo To Manage Search Ads In App Store Apple Search Ads has added Bidalgo, a mobile ad automation platform, to a select group of partners that can manage campaigns running in the company’s app store. Read More →