/ Mai 22, 2020 The Short- and Medium-Term Impact of COVID-19 on Digital Marketing By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. However, it may be instructive to dig a little bit deeper to understand just what happened and what it means for Q2 and beyond. Read More
/ Mai 20, 2020 As secondary brands surge, CPG leaders need a digital playbook Until recently, generics stood for one thing only: price. As a result, a knockoff in any category may have done the job well enough, but there was a reluctance around them. They were a last resort. Fast-forward to today, and alternatives to name brand goods have been steadily on the rise in all ways: proliferation, quality, adoption, even cool-factor. Read More
/ Mai 15, 2020 How manufacturers are turning e-commerce into a performance marketing channel Even before the coronavirus crisis, marketers were connecting with and serving customers directly via e-commerce. Marketing teams began expanding beyond brand advertising to include performance advertising, for example, but the shift for many has gone well beyond marketing. Read More
/ Mai 14, 2020 Meet 18 firms solving companies' giant problems selling and advertising on Amazon Business Insider has identified Kenshoo as one of 18 companies that are cornering the Amazon market, based on their reputations and clients and what problems they’re trying to solve. Read More
/ Mai 11, 2020 Brands Take Advantage Of ‘Black Friday Ad Pricing’ On Social Social media use is up, but advertiser demand is down – and that dynamic means brands that are spending right now can get a lot of quality reach for low prices. Read More
/ Mai 11, 2020 Toy and Hobby Advertisers Are a Pandemic Bright Spot It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games. Read More
/ Mai 04, 2020 What We Learned About the State of Display Advertising from April Earnings Calls When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. Read More
/ April 28, 2020 How Kenshoo Remains As Nimble As A Startup Kenshoo is using new platforms, including one that uses data stored on Amazon Web Services and runs marketing experiments, measuring the incremental impact across all audience segments. Read More
/ April 24, 2020 Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second Half As Google cuts marketing budgets in half for the second part of 2020, what can we expect to happen to Search? Read More
/ März 25, 2020 From Amazon to Facebook, Digital Advertising is in a state of shock: Ad Age remotely Chris Costello, Senior Director of Market Research at Kenshoo, breaks down the challenges facing marketers and advertisers during the time of corona virus. Read More