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While their search programs were already successful, in order to drive even more efficiency, eFlorist was looking to automate the onboarding process so they could launch regional search programs as quickly and easily as possible, especially during Mother’s Day, Valentine’s Day and the Christmas holiday, their biggest sales periods of the year.

Whenever they had a new florist join the network, rather than start from scratch, they wanted to take advantage of their existing campaigns and optimization efforts. Also, managing small budgets across the network could be very time consuming, so the team was looking for a solution to save time and drive efficiency.

Find out more in this case study.