Infographic: Digital Marketing Snapshot

No signs of weakness in ad spending across digital advertising channels, as social, search and ecommerce spending all grew in the second quarter, digital marketing research shows.

Shopping ads drove impressions higher for search marketers, but slowed overall impression growth for social, while ecommerce channel ads saw ad spending in Q2 comparable to the holidays
WHAT YOU NEED TO KNOW
Across all Instagram spending, the Stories format has doubled its share from 9% to 18%
Impressions from Mobile Search Shopping campaigns have doubled year-over-year, while the rest of search has remained mostly flat
Same-advertiser spending on Ecommerce Channel Ads increased 66% year-over-year (YoY), and almost surpassed total spending in Q4
In geographical markets where Pinterest is available, 1 in 10 large Facebook advertisers on Kenshoo have Pinterest campaigns, and 1 in 5 FB advertisers in ecommerce
Social
As a share of total Instagram spending, the Stories format has doubled its share from 9% to 18%
Search
Impressions from Mobile Search Shopping campaigns have doubled year-over-year, while the rest of search has remained mostly flat
Ecommerce
Same-advertiser spending on Ecommerce Channel Ads increased 66% year-over-year (YoY), and almost surpassed total spending in Q4
Pinterest
In geographical markets where Pinterest is available, 1 in 10 large Facebook advertisers on Kenshoo have Pinterest campaigns, and 1 in 5 FB advertisers in ecommerce
MOBILE/PRODUCT SPOTLIGHT

Mobile Spotlight

Mobile ads comprised 87% of Q2 social spending and 51% of search spending

Product Spotlight

Product ads accounted for 46% of total Q2 search spending and 37% of social spending for Kenshoo ecommerce advertisers
CORE TRENDS