Dentsu’s iProspect Grabs Covario, Looks To Strengthen Search

by Laurie Sullivan, MediaPost

„Aaron Goldman, Kenshoo CMO, called Covario a world-class agency with strong capabilities across paid and organic search and social. ‚This acquisition by Dentsu and pairing of iProspect and Covario will create a strong global network for blue-chip brands,‘ he said.“

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