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Industry Outlook

See what’s happening by industry in a snapshot through the lens of Kenshoo’s media and advertising data.


Data last updated: 5/22/2020


FOOD & BEVERAGE

The week ending 5/10 saw big increases in the number of impressions in the Food & Beverage category compared to the previous week, leading to week-over-week increases in ad spend as well. Food & Beverage is a subcategory of Consumer Packaged Goods.
BANKING & FINANCIAL

Both overall spending and engagement with paid ads increased week-over-week for Banking & Financial Institutions, which is a subsegment of the broader Finance category.
HOUSEWARES & HOME FURNISHINGS

Housewares & Home Furnishings is a subcategory of Shopping & Retail that has showed no signs of slowing down, posting week-over-week increases in spending across Search, Social and Ecommerce channels.
Travel
TRAVEL

The travel recovery is real. Both the volume of impressions and clickthrough rate have increased steadily for travel searches over the last four weeks, indicating that people are making more travel-related searches and clicking on the ads that they're seeing more frequently.
AUTOMOTIVE

The Automotive category is showing consistent signs of recovery in both the short term when compared to the previous week, as well as the medium term, when compared to the weekly average for the last four weeks.
HEALTH & BEAUTY

Increased shopper interest and intent in the Health & Beauty subcategory of CPG have yielded higher ad prices in both the short and medium term.

Kenshoo Ecommerce COVID-19 Toolkit

The COVID-19 pandemic is shaking the global economy and upending marketing efforts worldwide. Brands across every GL in the Amazon and Walmart ecosystem from Health & Personal Care to Grocery to Toys and beyond are moving quickly to assess the impact on their advertising efforts and business writ large. Brands and agencies are looking for creative ways to address the situation, protect their bottom lines and serve their customers during uncertain times. Kenshoo Ecomm knows that our partners are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks to help the industry monitor, analyze, automate and strategize to get the most out of their Ecommerce advertising efforts in the midst of rapidly changing conditions. Download the toolkit for industry stats, recommendations, tactics and strategies.

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Kenshoo Search COVID-19 Toolkit

The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time. Kenshoo Search knows that its partners are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks so our clients, using the Kenshoo platform, can analyze, audit and adjust their paid search efforts accordingly.

Download the Toolkit

Kenshoo Social COVID-19 Toolkit

The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time. Kenshoo Social knows that brands and agencies are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks so marketers, whether they are using the Kenshoo platform or not, can analyze, audit, strategize and adjust their paid social efforts accordingly. Download the toolkit for industry stats, recommendations, tactics and strategies.

Download the Toolkit

Marketing In a Crisis: App Advertising

Note to readers: This is the fifth in a series of posts offering some guidance for marketers during this global health crisis.  Previous posts:  Marketing in a Crisis: Ecommerce Channel Ads Marketing in a Crisis: Search Engine Marketing Marketing in a Crisis: Social Advertising Marketing In a Crisis: Local Advertising The COVID pandemic is shifting...

Marketing In a Crisis: Local Advertising

Note to readers: This is the fourth in a series of posts offering some guidance for marketers during this global health crisis.  Previous posts:  Marketing in Crisis: Ecommerce Channel Ads Marketing in a Crisis: Search Engine Marketing Marketing in a Crisis: Social Advertising Local SMB’s are the bedrock of the American economy. In the current...

Marketing in a Crisis: Social Advertising

Note to readers: This is the third in a series of posts offering some guidance for marketers during this global health crisis.  Previous posts:  Marketing in Crisis: Ecommerce Channel Ads Marketing in a Crisis: Search Engine Marketing We’re all entering uncharted waters right now. In a normal April, experienced social advertisers can take a quick...

Marketing in a Crisis: Search Engine Marketing

Note to readers: This is the second in a series of posts offering some guidance for marketers during this global health crisis.  Previous post: Marketing in Crisis: Ecommerce Channel Ads Amid and despite today’s chaotic climate, we need to stay at the top of our game as marketers. Staying relevant and visible are crucial aspects...

Marketing in a Crisis: Ecommerce Channel Ads

Note to readers: This is the first in a series of posts offering some guidance to marketers during this global health crisis. Advertising, rather famously, has been described as the right message in the right place at the right time. As the industry grapples with not even the “new normal”, but the ever-changing normal of...

Useful Features for Marketers

When teams and budgets are leaner than ever, technology can make or break your year. Kenshoo offers product advantages that can prove especially helpful during this specific period. Make every marketing dollar count with dynamic budget planning and pacing capabilities, AI-surfaced alerts, time-saving automation, and measurement tools that give you insight into multi-channel performance.

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DEFINITIONS AND METHODOLOGY

Ecommerce vertical or category refers to all retail and ecommerce advertisers across delivery channels.

The Ecommerce channel refers to sponsored product and sponsored brand ads on major online marketplaces and includes Amazon and Walmart.

Search data includes Google, Microsoft, Apple Search Ads, and some others.

Social data includes Facebook, Pinterest and some Snapchat data.

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