“Kenshoo’s Mirror and Keep in Sync campaign feature not only had a significant impact on beating revenue goals, but the time savings was critical.”
Sarah Gyson, Sr. Director, Client Services - Rakuten Marketing

Automating to Succeed

227 %
YoY Bing Revenue
18 %
Overall Revenue
50 %
Time Savings

The Pains of Digital Marketing

Let’s face it — Digital Marketing is a time-consuming tedious chore if you don’t have the right tools to help automate repetitive tasks. Too often, marketing teams have to sacrifice growing an account because the time it takes to grow beyond the heavy hitters like Google can be cost prohibitive. These are precisely some of the pains that Rakuten Marketing, a digital marketing agency with an Outdoor Retailer client, faced. So much time was spent optimizing Google campaigns expansion that Bing was put on the back-burner, until now.

We Love It When A Plan Comes Together

With Kenshoo’s Campaign Mirroring feature, the Rakuten Marketing team was able to replicate over 100 new campaigns from Google to Bing in just a few clicks. But these campaigns aren’t simply copied over. They are also kept in sync automatically by Kenshoo, allowing the team to continue investing their time and effort optimizing the bulk of their revenue via Google, but now those efforts are also benefiting the growth of their Bing campaigns.

Having Your Cake and Eating It Too

The Rakuten Marketing team saw amazing results yet again (seriously, this agency is always getting spectacular results for their clients). The combination of the team’s astounding strategic efforts and Kenshoo’s Campaign Mirroring feature, the Outdoor Retailer saw a 227% year over year increase in revenue for Bing shopping campaigns, 18% increase in revenue overall. And that’s not all! Rakuten Marketing also saved at least 50% of their time through the use of Kenshoo’s automation.

Do You Have Marketing Automation FOMO?

Do you feel like you’re missing out on something? Do you wish you could have results like this for your Marketing? Contact Kenshoo, and request a demo. We can hook you up with what you need to succeed.

Challenge

  • Scaling to Bing efficiently

Solution

  • Kenshoo Campaign Mirroring

Results

  • 227% increase in YoY Bing Revenue
  • 18% increase in Overall Revenue
  • 50% Time Savings