The Benefits
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Seamlessly connect online and offline shopping experiences by driving consumers searching for relevant products on Bing to your store for purchase -
Scale media across search engines by easily mirroring Google Local Inventory ad campaigns on Microsoft Advertising -
Increase foot traffic by promoting products only available in physical locations -
Understand the impact your digital ads have on in-store sales -
Feature a curbside pick-up badge on your ads
How It Works
Based on the inventory information you’ve submitted, when a consumer is near your physical location and searches for a product you carry, your ad is shown with an in store notification.
When the ad is clicked, the consumer will be directed to your choice out of two places:
1. The retailers website to find more information on the store location, product, etc
2. A Bing hosted digital storefront with similar information
Local Inventory Ads show prospective customers that you have the product they are searching for, in-store and ready for purchase!
