Increase ROI with A Real-Time Competitive Positioning Playbook

As ecommerce surges, challenges such as competitive pricing and assortment mix, directly impact advertising on key retailers like Amazon and Walmart making success both increasingly critical and complex. Harnessing DataWeave’s Commerce Intelligence and Digital Shelf Analytics, Kenshoo can now offer marketers greater visibility on delivering advertising success by monitoring brand share of voice, pricing and assortment discoverability across their online distribution channels.

Monitoring your discoverability leads to smarter ad strategies

  • Product availability alerts and status can enable online & offline distribution optimization and ad targeting decisions
  • Pricing intelligence highlights margin and conversion impact with competitive insights to drive assortment strategy & marketing efforts
  • Listing integrity metrics point to conversion optimization opportunities across retailers, channels and direct advertising strategies

Scaled Competitive Data + Leading Ad Technology

  • DataWeave aggregates more than 500 billion data points delivering scaled competitive intelligence across channels and retailers.

  • Kenshoo is the leading marketing technology solution for automating and optimizing your ecommerce advertising campaigns at scale.

  • DATA & INTELLIGENCE

    With insights across channels and retailers, DataWeave enables a clarity of your competitiveness and makes decisions about distribution, share of voice, pricing strategy and promotion management easier.
  • ACTIVATION

    Kenshoo’s enterprise-level platform can now activate on these competitive signals to drive efficiency and effectiveness of advertising at scale. With Kenshoo’s powerful automation technology you be alerted and take action on these real-time retailer inputs to maximize performance.
  • MEASURE

    Partnering these data sets and taking action on real-time competitive intelligence delivers measurable impact on advertising performance, strategic decision-making and cross-functional enablement. This unique data-driven solution measures your brand discoverability success and focuses your efforts to keep you ahead of the swift industry and category changes.
“Thanks to the partnership, quick thinking and development of this tool by the Kenshoo team, we were able to turn conversion rates around at an important time for us. As we move to transition the account in-house, this is something we will continue to monitor as we see benefits of having access to this information way beyond the COVID lockdown”

Marianna Zidaric, Global Senior Director eCommerce, Spin Master, Spin Master

Deliver impact across your organization

Discoverability insights provide value to your supply chain, product innovation and brand development teams too!

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