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Microsoft Shopping Campaigns Get a Powerful Analytics Upgrade in Kenshoo Search

Although Kenshoo has supported Microsoft Advertising shopping campaigns for years, recently, the integration received an upgrade as Kenshoo Search clients can now view their programs at the SKU level side-by-side with other publishers. Running these programs effectively requires a deep understanding of the products being advertised. To stay on top of these campaigns can be extremely time-consuming because some shopping campaign feeds can contain millions of SKUs.

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