On The Keyword Trail: Helping eTailers Top Projections and Exceed Expectations focuses on the trail of clues the Atrinsic business intelligence team identified and ‘crawled’ to generate projections, utilizing their BrandLock and genome technologies. The paper also details how the team was able to break out the account to increase quality scores, as well as leverage model-based bid policies and ‘path to conversion’ tools to increase client return by 300%.

Read the full article on TheStreet.com and download the white paper to learn more about Kenshoo’s involvement.