Objective Gain market share and broaden brand image with a unique portfolio emphasizing safe and effective products. Find a technology partner to help set up the social program, manage it for an interim period and then transition it to in-house management. Solution Partner with Kenshoo for technology as well as strategic services to support its social advertising program. Results Eclipsed all-time single-day trial sign up conversions (from Facebook + Instagram combined) by 15%. Generated a 300% increase in paid new subscriptions on Facebook and Instagram. Drove 15% increase in efficiency in generating true cost per conversion and 20% efficiency in costs since onboarding.